Local clays have been utilised in pottery since 5BC, where pots were made for cooking and food storage. The tradition continued through the Middle Ages and only stepped up a gear in the 18th century when production became more commercial.
Thanks to its wealth of natural resources (iron-rich clay, water and wood for fuel), Salernes was able to manufacture big volumes of the renowned red hexagonal 'Tomette' floor tiles and the industry continued to grow until the mid 20th century, when competition from abroad really kicked in.
Today, there are around a dozen manufacturers, with many more ceramic workshops throughout the village and surrounding area. For more on the history and production of pottery in Salernes, visit the ceramic museum - Museum Terra Rossa which is located just on the outskirts of Salernes.