Real Men Drink Pink!
New research released from the Provence Wine Council
Nicknamed the 'brosé' phenomemon, figures released from the CIVP (Provence Wine Council) show an increase in males drinking rosé wine.
In fact in the US, Russia and Australia there are now an equal number of male rosé drinkers as female consumers. In the last 12 years the global rosé consumption has increased by 20%, while production has risen by 16% to keep up with this increase in demand. UK sales of rosé have rocketed by an astounding 250% over the last 12 years and a staggering 750% in Sweden. The narrowing gender gap in rosé wine consumption is certainly having an impact.
The 'metrosexual' image has made it easier for men to embrace the pink wine; casting aside the traditional macho image and peer pressure and ordering a drink they enjoy.
Naturally France remains the world’s biggest lover of rosé, with almost one in three bottles consumed in the country being rosé.
