There are many wine producers in the area who welcome visitors for tastings and tours. Indeed the village is full of 'caves' where you can taste the wines for free (Degustation Gratuite) or 'caves' where you pay a small fee to hear about the production of the wine and taste domaine-specific wines (Degustation) - some of thses include sampling local produce or cheese at the same time. There are plenty to choose from in the village centre, so if you want to just have a general introduction to the wine of the region, just pick a few at random! The tourist office may also be able to point you in the right direction if you want a little bit of help.
For vineyard tours, you will probably have to arrange these in advance by calling the specific domaines ahead of your visit. Try our recommended Vineyards, or have a look at the complete list of Domaines & Caves, courtesy of the tourist office. Alternatively, book yourselves on to a guided tour, there are a number of companies who arrange visits, workshops and tastings, both in the village and around the vineyards.
The Musee du Vin displays the history of Chateauneuf du Pape wine and its vineyards, along with ancient tools and presses. You also have the chance to enjoy tastings in their cellar and shop. On a different note, there is a chocolatier Vin, Chocolat & Compagnie at the edge of the village which offers chocolate making workshops, tastings of both chocolate and wine, and of course, their shop.
The village has a smattering of art galleries and artesan workshops.
A few kilometres away is the village of Courthezon is also worth a visit, it is a medieval village set on the banks of the rivers Seille and Rhoannel. It has a number of formal gardens and an arboretum, as well as nature trails around salt ponds.
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Also see: Attractions in Provence, France